Interview Result Here is our interview result to find our customers.
In our customer discovery phase, we would test our hypothesis through interview with customers, not surveys. We believe by interviewing customers we could tell whether our venture concept would work. Thus, we came up with questions to ask for the face-to-face interview to find out what customer want and see whether our hypothesis work.
We would aggregate data for our pitch with some graphs, and we would say “We interviewed more than 80 people (our current goal) and they said …”. We will start interviewing customers this Thurday till next Thursday.
To find out our target market within this industry, we will draw a profile of individual, instead of average profile. In this way, we would know what our customers are really like.
When interviewing customer at the mall or boutique stores, we first explain our value proposition – to provide high-end Indian style handmade designed products that meet luxury life style needs of customers–, then we would start off the following questions and observation.
1) We would show our catalog and ask them, “Would you buy Indian handmade product?” and if they say “yes”, then ask;
2) “Would you take it for free?”, if “yes”, “Would you pay for it?”, if “yes”, “how much?” After that question, explain buyers about our products’ value on the social and environmental cause, and ask “Would you consider social cause when you make a decision?”
3) Then we ask “Would you buy products if you can order them through online?”
In this way, we would find out percentage of how many of interested customers would be willing to pay for our products in our re-segmented market, what range of price, and actual market demand. We would know whether customers are willing to pay and take place an order through online as well.
We know this is a huge step forward, and at the same time, we are very excited.